From crypto visionary to market leader

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Bitpanda has gradually established itself as a dynamic crypto player in a tough market since 2014. The Swiss branding agency Brandpulse has carried out an extensive brand uplift as part of this process.
The aim is to transform the European brand into a strong premium lifestyle brand with a pull effect -
is accessible to all, well-founded, functional and European in its approach.
Our hybrid-style brand video staged using a captivating brand story
the new positioning and the value proposition. It also shows the entire spectrum of rebranding with a clear premium claim in order to address high-potential target groups in a targeted and effective manner.
The almost two-minute brand video is used in various B2B and B2C versions.



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