Video production: The 10 most important questions and answers

Professional video production encompasses strategy, concept, storytelling, design, animation, filming, and playback. The goal is to communicate complex content clearly, effectively, and in line with the brand—not just to produce "a nice video."

Video production is always worthwhile when products, services, or processes require explanation. Or when videos are intended to generate leads, inform employees, or sell products directly. Especially in the B2B environment, a good video can replace many individual conversations, hotline calls, or presentations.

The production time for a high-quality video is usually 4 to 6 weeks. This process includes the briefing, strategy/concept, production (design/animation/filming), and correction loops.

A professional video production costs between €7,500 and €30,000 on average . The final price is determined by factors such as video length, style (e.g., 2D/3D animation or live action) and strategic effort . Premium agencies such as nutcracker offer transparent fixed prices for predictable B2B or B2C projects.

The most important formats include: Explanatory videos, product videos, brand videos, advertising videos, recruitment videos. However, it is not the format that is decisive, but which video fulfills which objective. It is essential to seek advice on this in a strategy meeting.

An explanatory video explains relationships, processes, or abstract topics. A product video focuses on specific features, benefits, and applications. Both formats pursue different goals and should be combined strategically.

A structured video production is divided into three phases:

1. Concept: Strategy, script, and storyboard.
2. Production: Video shoot on location in Frankfurt or creation of animations.
3. Post-production: editing, sound design, color grading, and final approval.

A live-action film uses real footage of people and locations (ideal for authenticity and trust). An animation uses graphics and illustrations (ideal for abstract software solutions or invisible technical processes). Both styles can also be combined for maximum effect (hybrid style).

Success is defined by KPIs such as view-through rate (VTR), click-through rate (CTR) on landing pages, and increase in dwell time. A professional video agency will advise you on how to optimize the video for these goals right from the conception stage.

A premium agency is characterized by brand expertise and full-service support: from the initial idea to final distribution. It acts as a strategic partner that understands business goals and uses videos as a measurable marketing tool. It's best to look at reference videos and Google reviews.